Even amidst a brighter economic landscape, price sensitivity and deal seeking increase
Parago, a global consumer engagement and incentives company, today unveiled its third annual shopper insights study. The research revealed that in spite of an improving economic landscape, most shoppers have grown more price sensitive in the last twelve months. Additionally, consumers are eager to work to find bargains; shopper price comparison research jumped up 35 percent in the last twelve months.
The shopper survey was established by Parago....