Only 37% Have Purchased Products Associated With Causes in the Past Year Even Though It Is the Number One Way Americans Donate to Causes

NEW YORK, July 15, 2011—Although the majority of Americans (96%) say they can identify two to three causes that are important to them personally, the recent 2011 MSLGROUP Social  Purpose Index found that only thirty-seven percent of Americans have actually purchased a product associated with a cause in the past year.  The gap between socially-conscious consumers’  and their actual cause-related purchase decisions can be explained through heightened skepticism in the marketplace today. This skepticism is a....