Online retailers must provide optimized customer experiences or risk losing sales, according to ShopVisible’s “Influence & Impact” report.
In its report, ShopVisible found that site traffic from mobile devices and tablets significantly increased–accounting for 30% of all visits. Smartphones alone accounted for 15% of traffic in 2013, peaking at 20% in the fourth quarter.
“Our Influence and Impact report serves sellers by helping them make informed decisions about omnichannel commerce trends,&rdquo....