Dennis Duffy, founder and President of Loyalogy, a leading provider of loyalty program analytics and consulting, told Loyalty 360 that his company’s new Online Analytic Dashboard provides brands with more useful customer insights focusing on location-based loyalty programs.
Duffy said this tool is very useful for the restaurant industry, and other location-based categories with loyalty programs such as retailers and hotel chains.
A common problem Duffy has found over the years is many companies have sparse loyalty program....