National Pride Matters as Three in Five Americans More Likely to Purchase Product When Ad Emphasizes it is 'Made in America'

Older Americans and Midwesterners even more likely to do so NEW YORK, Oct. 8—There is a sense of national pride when a world-wide innovation is created in the U.S.  Advertising that emphasizes a product is “Made in America” plays to that national pride, and it seems to have results. Three in five Americans (61%) say they are more likely to purchase something when the ad touts it is “Made in America” and only 3%  say they are less likely to buy it. Just over one-third (35%) of U.S.  adults say....