Most Millennials (66%) say unique rewards are crucial when selecting a hotel loyalty program, according to a new Deloitte study titled, “Winning the Race for Guest Loyalty.”
When frequent travelers choose a favorite program, they aren’t the only ones who reap rewards, the study says.
There is a distinct difference between a hotel customer who has enrolled in a loyalty program and a customer who makes regular, truly loyal use of the brand because of it, the study says. For most customers, only one brand “wins”....