Mobile shopping is a hot topic and, seemingly, trending up very quickly. So how can marketers ensure they’re delivering the right kind of customer engagement and customer experience to attract mobile customer loyalty? Maybe those marketers should gear their efforts around communicating with mobile shoppers on Sunday?
Why? According to a new report from Opera Software, mobile shoppers are most active on Sundays.
“Unlike desktop traffic to ecommerce sites, which tends to peak on Mondays and remains stronger during weekdays than on weekends, mobile shopping traffic is highly concentrated on Sundays,” the report says. “One possible explanation is 
that many consumers use their mobile devices to browse products over the weekend, then revisit and purchase when they return to their desks on Monday. The day with the lowest mobile shopping traffic is Friday.”
Larry Moores, Vice President for Consumer Mobile Reporting and Analytics at Opera Software, says in the report that online shopping has become a major force in global markets.
“And, with the holiday shopping season upon us in the United States, we see mobile’s share of that market accelerating,” he said.
When taking a global look at the data, the month that sees the most mobile traffic volume to shopping sites is actually June, while February sees the highest mobile traffic for avid shoppers (those whose mobile behaviors indicate a strong interest in shopping).
In the U.S., Amazon leads the pack in mobile shopping with a 36.3% market share of traffic volume. Trailing in second is eBay with 16% of the market share, followed by Craigslist with 11.5%. Among the big-box retailers that offer mobile shopping, Walmart sees the highest volume of traffic, followed by Target and Sears. Other U.S. retailers that see an increase in mobile traffic in November include
Walgreens, Lowe’s, Macy’s, Kohl’s, Barnes & Noble, Kmart, and Nike.