The attempts of Marks & Spencer to position itself as the premiere British retailer of specialty clothing, home products and luxury goods have not been in vain. Because of the excellent customer experience it offers and its commitment to personalized customer engagement, the London-based multinational retailer has been recognized as the brand with the most customer loyalty in the UK.
This was the result of a recent UK Customer Loyalty Index according to apparel fit preference specialist Fits.me, a specialized research and support....