“Putting the customer first” is not just rhetoric, but part of the Macy’s DNA. Keeping loyal customers happy is a main focus of its customer-centric strategy, and data plays an important role in understanding how to maintain and grow loyals.
At the D2 Digital Dialogue Conference in Cincinnati on Sept. 11, Julie Bernard, Macy’s SVP of Customer Strategy, Marketing, and Advertising, said that Macy’s saw a huge opportunity to retain and grow loyal customers after deciding to tap into its immense shopper database.
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