Loyalty program member satisfaction is closely linked to redemption activity and the ease of tasks, according to the 2013 Maritz Loyalty Report. Overall, 65% of program members are satisfied with their loyalty programs.
But Scott Robinson, Senior Director, Loyalty Consulting & Solutions, for Maritz Loyalty Marketing, said during a presentation on Wednesday in Manhattan that some loyalty marketers rely too much on monetary means. The word “ease” was the key theme of the report as it pertains to member satisfaction –....