Agreement allows LoyaltyOne and Epsilon to bring loyalty marketing thought leadership and content to the Loyalty 360 association membership base and share best practices.
Apr 26, 2010 – Loyalty 360 - The Loyalty Marketer’s Association today announced its latest sponsorship agreement with Loyalty One and Epsilon, businesses of Alliance Data. This agreement allows LoyaltyOne and Epsilon to bring loyalty marketing thought leadership and content to the Loyalty 360 association membership base and share best practices.
LoyaltyOne and Epsilon help many of North America’s leading brands in industries such as retail, financial services, grocery, petroleum, retail, travel, and hospitality, create lasting loyalties that benefit them and their customers. Through their unique blend of strategic consulting, loyalty programs, customer analytics, technology and operations, they create authentic customer experiences that enable brands to build stronger, more profitable relationships with their clients.
“Loyalty 360 shares our passion for bringing new strategies, technologies and insights to the market,” says Rachel MacQueen, Sr. Director, Corporate Marketing at LoyaltyOne. “Our sponsorship will give us a direct link to marketing professionals and early adopters by showcasing proven solutions designed to create and strengthen relationships that drive customer loyalty and lead to long-term sustainable behavior changes.”
Dennis Armbruster, Vice President of LoyaltyOne Consulting will be co-presenting a session with Andrew Pyper, Sr. Director of Loyalty and Credit Marketing at Loyalty 360’s Loyalty Expo being held June 6-8, 2010 in Orlando, Florida. The speech, entitled “Loyalty as a Listening Device: Saks and COLLOQUY Use Data to Indulge the Customer,” will feature highlights of the COLLOQUY 2010 Retail Loyalty Index as well as a case study showcasing how Saks Fifth Avenue’s SAKSFIRST loyalty program is leveraging customer-centric data.
“As pioneers and visionaries in the loyalty marketing space, LoyaltyOne and Epsilon bring a keen perspective to the challenges, opportunities and trends that impact our members’ businesses,”
says Mark Johnson, CEO of Loyalty 360. “As our members work to develop initiatives that effectively engage their customers, build strong relationships, and drive long-term loyalty, we look forward to working with Loyalty One and Epsilon to educate the market about all aspects of loyalty marketing.”
About Loyalty 360 – The Loyalty Marketer’s Association
Loyalty 360 – The Loyalty Marketer’s Association is the only organization that addresses the full spectrum of both customer and employee loyalty issues. An unbiased, market driven clearinghouse and think-tank for loyalty and engagement opportunities, insights, and responses, Loyalty 360 is the source business leaders trust for industry metrics, market driven research, actionable case studies, and networking opportunities. For more information, visit www.loyalty360.org.
About Loyalty Expo
Loyalty 360’s annual Loyalty Expo offers a unique forum for marketers to gain best-practice vision and resources aimed at helping them maximize their customer, employee, channel partner, and client relationships. Held June 6-8, the theme of Loyalty Expo 2010 is: “HIGH-TOUCH, HIGH-TECH, HIGH-IMPACT: How to Build Holistic Relationships That Drive Customer, Employee Loyalty. For more information or to register, visit www.loyaltyexpo.com or call 513.545.5612.
About LoyaltyOne™
LoyaltyOne is a global provider of loyalty strategy and programs, customer analytics and relationship marketing services. Its roster of clients includes leading businesses and brands in multiple sectors such as retail, banking, manufacturing, government, natural resources and utilities. LoyaltyOne businesses include Canada’s AIR MILES Reward Program - North America’s premiere coalition loyalty program, COLLOQUY, Precima, LoyaltyOne Consulting and Direct Antidote. LoyaltyOne’s industry-leading Associates, practical experience and proven capabilities set the benchmark of thought leadership in the loyalty marketplace. Toronto-based LoyaltyOne is an Alliance Data company. For more information, visit www.loyalty.com.
About Epsilon
Epsilon is the industry’s leading marketing services firm. Ad Age ranks Epsilon #1 U.S. Direct Marketing Agency. Services include strategic consulting, database and loyalty technology, proprietary data, predictive modeling and a full range of creative and interactive services including brand and promotional development, web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is the world’s largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com or call 1.800.309.0505.