Leading Retailers Transform In-Store Experience to Expand Customer Appeal Research Reveals the Impact of Positive In-Store Experience on Performance, Despite the Economy

Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), surveyed 138 retailers (between October and November 2009) to reveal that the foremost business pressures prompting a renewed focus on in-store experience include dynamic nature of customer buying preferences due to current market uncertainties (40%), and growth in sales channel preferences (40%). The report, “The Automated and Connected Store: Next Generation Shopping Experience,” shows that integration of web and in-store experiences, self-service, in-store workforce....