Lead scoring, a methodology used to identify customer interest that is most likely to result in a sale, can be a huge benefit to companies according to a new survey conducted by Kentico Software.
Survey participants were asked to provide the real-world business benefits they experienced using lead generation along with their original targets. The survey found results were mostly in line with expectations:
42% named measurable ROI on their lead generation program as a main benefit, exceeding expectations by 10%
38% named increased....