Lands’ End CEO Federica Marchionni was not pleased with the company’s second-quarter performance, which saw sales drop off by $35 million as a result of a decline in the retail and direct segments. Ratcheting up brand awareness, coupled with stronger customer engagement, are two key strategic priorities for Marchionni.
“The second quarter results were disappointing and the performance is not acceptable,” Marchionni said during the company’s Sept. 3 second-quarter earnings conference call, according to Seeking....