Kohl’s Department Stores recently announced the nationwide launch of Yes2You Rewards, with plans to drive a
deeper and more personalized relationship and shopping experience for customers at Kohl’s stores and Kohls.com.
Yes2You Rewards provides customers with more savings opportunities, as points can now be earned for every purchase. By allowing points to be accrued through both in-store and online purchases, Kohl’s aims to facilitate a seamless, omnichannel experience that is increasingly tailored as the customers engage with the program.
“Kohl’s has an industry-leading charge program that has been rewarding loyal customers for decades with exclusive offers and benefits,” Will Setliff, Kohl’s executive vice president, marketing, told Loyalty360. “Our Kohl’s Charge program has allowed us to build relationships that deepen customer affinity with the brand. We’ve taken our experience from our Kohl’s Charge program and created Yes2You Rewards, a tender-agnostic approach to reward loyal customers, adding even more value to their shopping experience.”
The Yes2You Rewards program centers around three main pillars: save, share, and surprise. Members will receive one reward point for every dollar spent, and a $5 reward for every 100 points earned, with no limits on points. Additionally, members get eight savings offers per year, a birthday gift, and will be alerted about exclusive bonus point opportunities. Members can also share Yes2You Rewards points with friends and family who are registered for the program. Yes2You even allows members to donate points to Kohl’s Cares, which supports children’s health and education initiatives nationwide.
“Our Yes2You Rewards program allows us the opportunity to have an authentic, two-way dialogue to learn about what our customers shop for, how they like to interact with us, and what matters most in their experiences in our stores and online,” Setliff explained. “As we learn more about our customers through this program, we’ll develop deeper relationships and we’ll be able to provide promotions, experiences, and surprises that are meaningful to them.”
Last year, Kohl’s CEO Kevin Mansell was very candid during the company’s second-quarter financial earnings call about his enthusiasm and hopes for the brand’s loyalty rewards pilot program at that time.
“The target we have our eye on is all about engaging more customers more broadly,” Mansell said in August 2013.