Coupons are hot, and given the persistent hang of the “new frugality”, they seem likely to remain so for a good while. But getting those coupons into the hands of shoppers who will redeem them – and even more, getting them to shoppers who are likely to return to purchase again once the couponing’s done—have proven to be difficult problems.
Sara Lee’s Jimmy Dean sausage brand took note of both these obstacles in designing a coupon campaign around its Jimmy Dean D-lights breakfast....