JetBlue has been named as a finalist in the first annual Loyalty360 CX Awards.
Flying with tight seating can make passengers feel like they’re stuffed in a can of sardines. Half-hearted reclining chairs can feel underwhelming for passengers, and intrusive for passengers seated behind.
JetBlue launched Mint™, a premium service for cross-country travelers flying from New York’s JFK to Los Angeles LAX, another step in the company’s commitment to listening to the voice of the customer to build the customer experience. Mint™ is a service that will offer passengers the longest lie-flat beds in domestic business class, and 4 private suites.
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Mint™ also features exceptional customer service, featuring a pre-departure drink, and a cocktail and amuse-bouche during the flight. The onboard menu is derived from esteemed New York City restaurant Saxon + Parole, with whom JetBlue has partnered. Passengers can choose from five different meals, “comfort food with a twist,” presented tapas-style, closing with dessert. As if that weren’t enough, Mint™ passengers have the option to enjoy a post-dinner cappuccino or espresso, with the first ever espresso machine build especially for air travel.
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“It is a dream come true to work with such an innovative company like JetBlue and curate part of the onboard Mint Experience,” Brand Farmerie, executive chef, Saxon + Parole, said in a release. “Our vision from the very beginning was to create a truly memorable experience for the customer, and keep it in line with what is typical Saxon + Parole, food that is full of vibrant color and freshness, and resonates exciting and memorable flavors. My 
hope is that every JetBlue Mint customer will walk off the plane wondering why they have never had such a food experience in the air before.”
Listening to the Customer Pays Off at JetBlue
In order to build a truly memorable customer experience worth sharing, companies need to take a holistic approach to providing those little moments of delight. For JetBlue, customer experience isn’t just about giving passengers what they’d expect – more leg room and personal space – but also what they may not anticipate. Luxury amenities like restaurant food and cappuccino, as well as offerings from Birchbox global discovery services, round out the consumer experience and make flying with JetBlue a unique and memorable endeavor.