Noted that 2014 has been a challenging year for the industry, Kathy Waller, Chief Financial Officer for The Coca-Cola Company, said the company plans to revise incentive metrics to spark employee and customer engagement.
During the companyís Dec. 15 Modeling conference call, as reported by Seeking Alpha, Waller outlined some strategic initiatives The Coca-Cola Company is taking.
"We are driving revenues through improved pricing in North America and we'll further focus on revenue and profit growth....