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Cincinnati, OH – Apr 08, 2010 – While some may think that the new Nike/Tiger Woods commercial is a bit strange, in the context of customer loyalty, engagement and true “Voice of the Customer” it is actually spot on, says Mark Johnson, CEO of Loyalty 360 – The Loyalty Marketer’s Association (www.loyalty360.org). According to Johnson, there are only a few lines in the commercial and Tiger (representing the brand) is a penultimate representation of Nike. It is a bold statement of Nike showing its....

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