Gulf officials believe that its Gulf Power Points Rewards loyalty program, which Billaway launched June 3, will spark customer engagement and customer loyalty.
Gulf will use the Billaway platform across its footprint. Beginning this summer, more than 2,300 stations will be able to offer more than 3.5 million monthly gas station location visitors the ability to convert everyday spending at more than 28,000 physical store and on-line locations into free gasoline at the pump.
Loyalty360 caught up with Rick Dery, Gulf Oil’s Senior....