With an assist from Maritz Research, Hyundai dealers unlocked the mystery to customer satisfaction through a proprietary technique known as Make or Break Customer Satisfaction.
Hyundai Auto Canada Corp. partnered with Maritz Research to determine what drives true customer satisfaction, specifically for Hyundai sales and service customers. The Make or Break Customer Satisfaction technique delves into the extremes of customer satisfaction surveys – from exemplary to catastrophic – to better understand how positive and negative....