KIRKLAND, Wash.—April 21st, 2010— Hipcricket,  the one-stop mobile marketing and advertising company that empowers   brands, agencies and media properties to engage customers, today   announced the expansion of its Mobile Advertising Network for brands and   media companies to reach a nationwide database of opted-in consumers via   SMS and mobile display ads in applications and on the mobile Web.

The Hipcricket Network was initially launched in 2008 to allow brands to   build relationships and drive sales to opted-in Hispanics through a   single media buy. Today’s announcement extends the Network to mass   market consumers, further giving brands the ability to reach customers   and prospects through targeted and measurable mobile advertising   campaigns.

Consumers are waiting for their favorite brands to reach them via mobile-a   survey commissioned by Hipcricket in 2009 showed that while 37   percent of consumers would be interested in participating in a mobile   customer loyalty program from a brand they trust, 83 percent say their   favorite brand has yet to market to them via their mobile phone.

The Hipcricket Network creates an integrated experience for advertisers   spanning multiple mobile and traditional online channels, allowing them   to reach the right consumer with the right offer or content at the right   time. With hundreds of partners, Hipcricket drives measurable results   for advertisers by leveraging uniquely actionable audience insights.  Since 2004, Hipcricket’s mobile marketing platform and ad network   combined have successfully powered more than 50,000 campaigns for   leading brands, agencies and media companies.

HBO has employed Hipcricket’s ad network for several campaigns. In a   program promoting a pay-per-view boxing match the network delivered a   12.9 percent click-through rate. The 70 percent of those who   clicked-through opted into HBO’s VIP club, which provides the premium   cable network with a valuable database for re-marketing purposes.  Harley-Davidson, Rite Aid, Arby’s and Cheetos, among others, have all   run successful mobile advertising campaigns across Hipcricket’s Network.

The Network’s database of opted-in consumers has been built through   relationships Hipcricket has with brands, publishers and media   properties. Hipcricket’s ad network has empowered hundreds of brands to   reach their target audience over the last two years. While most mobile   advertising networks are decidedly “one size fits all,” with the   hyper-local Hipcricket Advertising Network, advertisers can   strategically target prospects based on specific targeting parameters,  and reach them via SMS and mobile display ads.

“In the past year, our industry’s most significant buzz has been related   to mobile advertising networks. But there is a critical element that all   of these networks miss: the willingness of consumers to take part in   them. The Hipcricket Network takes the consumer’s desires into account,  with our stringent permission-based, opt-in requirements,” said Eric   Harber, president and chief operating officer of Hipcricket. “As brands   like HBO and Arby’s found, Hipcricket delivers rapid, real results;  we’re excited to extend the network for brands to reach mass market   consumers who are asking for marketing programs via mobile from brands   they trust.”

Features and benefits of the Hipcricket Network include:

• Industry-Leading reach with a rapidly-growing database of   opted-in consumers who are receptive to mobile offers, product and   service information, coupons and advertisements;
• Highly-specific targeting by granular queries based on   demographic information, allowing advertisers to reach the right   consumers with the right message;
• Unparalleled measurability through powerful campaign management   and analytics tools that allow advertisers to comprehensively monitor,  measure and analyze and optimize their campaigns in real time for the   best possible results;
• Dedicated account management, with support from strategic   consultants who can guide brands or agencies in setting up a campaign   and managing it through to delivery of the objectives

Media companies, brands and agencies looking to join the Hipcricket   Network should contact Hipcricket by texting ADS to 24474, calling   866-HIP-CRIK at or visiting www.hipcricket.com.

About Hipcricket

Hipcricket is the one-stop mobile marketing and advertising company that empowers   brands, agencies and media properties to engage customers, drive loyalty   and increase sales. Hipcricket’s customers connect with consumers across   every mobile channel, including SMS, mobile Web sites, an advertising   network of opted-in consumers and branded applications. Hipcricket’s   proven technology and experienced account management teams have provided   measurable successes through an industry-leading 50,000 campaigns for   clients such as Macy’s, Arby’s, Nestle, KFC, HBO and ClearChannel. The   company has also created the first comprehensive permission-based mobile   ad network that taps into the buying power of Hispanics and the mass   market. For further information, visit www.hipcricket.com.  You can also follow Hipcricket on Twitter @hipcricket.

Hipcricket is privately held and based in the Seattle area, with   operations in New York and Mexico City.