Consumers love choice and flexibility, and a loyalty program that can wield both will provide a powerful marketing tool for any brand. This is why many loyalty programs often combine their efforts to increase their mutual capacity to entice customers, and to reward them with the best of what each brand has to offer. The latest players to join forces in this arena are Heathrow Airport and Emirates Airlines.
Through a newly announced partnership, Heathrow Airport, the busiest airport in the United Kingdom, and Emirates Airline, a flagship....