In the UK today, 42% of marriages end in divorce. That’s 13 every hour. It’s a shocking statistic when you consider that these are relationships in which a huge amount of time, energy and money has been invested. For brands, the outlook is much worse.
In highly competitive markets like utilities and energy, 100,000 customers leave their current supplier each month. That’s 1,300 an hour. In telecommunications, it’s double that.
Quite simply, it’s easy for customers to go elsewhere because too many brands....