In spite of the growing shift toward visual content, most brands are not placing importance on video in their marketing strategies. A new report from Levels Beyond gathered consumer insights from over 1,000 participants and 500 marketers and found a notable disparity between consumer expectations and brand marketers concerning video. While 59% of consumers attested that they would play a video when visiting a company site, only 25% of marketers stated that video was an important facet of their companies’ marketing strategies.
The study also highlighted a critical link between video as the new medium of choice, and social media engagement, as 61% of consumers stated they would be more inclined to play a video that a friend has shared with them.
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