Global customer satisfaction levels fell during the holiday season with the retail and travel industries being the most affected, according to new research.
According to the quarterly Zendesk Benchmark report−which was based on actual interactions between 16,000 participating organizations and their customers across 125 countries−overall customer satisfaction dropped globally by two percentage points in the fourth quarter of 2013 to 80%.
The report noted that this was deemed a yearly trend, but retailers had been especially....