PAYBACK has now gained its third new partner company this year. Following in the footsteps of Deutsche Telekom and expedia.de, Dehner and its over 100 stores in Germany have now entered into a long-term cooperation with the leading loyalty programme. In doing so, the garden centre group is strengthening its customer loyalty programme and getting actively involved in dialogue marketing. The multichannel marketing platform will enable the company to reach over 20 million customers and send them personalised – and therefore relevant – offers and coupons. “This cooperation offers us and our customers considerable added value, as we can make direct contact with buyers and thus provide them with an even better service,” says Bernhard Hönig, Managing Director of Dehner. “We are also aiming to attract new customers. PAYBACK and all its marketing channels will help us do that.”
In Germany, over 20 million consumers collect points using the PAYBACK card. As a multichannel marketing platform, PAYBACK communicates synchronously via all channels – offline, online and on the move – and, in doing so, provides the optimum combination of coverage and personalisation. Companies are able to run integrated campaigns via all available channels. They can get their message across to customers at the right time and the right place and, as a result, maximise their ROI.
Dehner is issuing a PAYBACK card with its own corporate design and rewarding purchases with points. With a history going back over 65 years, the traditional family company has developed into Europe’s largest garden centre group and now employs over 5,000 people at 111 sites in Germany and Austria. In addition to its core expertise in the garden sector, the company also stocks pet supplies and offers wholesale services for garden and pet products and agriculture. This latest cooperation makes Dehner part of the strong PAYBACK network consisting of over 600 companies offline and online. “By joining forces with Dehner we are expanding our portfolio with another big-name partner and offering our customers yet another highly attractive opportunity to collect points,” says Bernhard Brugger, CEO Central Europe at PAYBACK GmbH.
About PAYBACK:
PAYBACK is one of the biggest marketing and couponing platforms worldwide. In Germany, customers need just one card to collect points from over 600 companies in-store, online and on the move and redeem these for vouchers, rewards or Lufthansa miles or donate them. In 2012, card holders collected points worth EUR 174 million and redeemed 95 percent of these. As a multichannel marketing platform and “Trialogue Company”, PAYBACK communicates synchronously via all channels – offline, online and on the move – and, in doing so, provides the optimum combination of coverage and personalisation. Companies are able to run integrated campaigns via all available channels. They can get their message across to customers at the right time and the right place and, as a result, maximise their ROI.
About Dehner:
With a history going back over 65 years ago, Dehner has developed into Europe’s largest garden centre group. Founded in 1947 as “Dehner & Co. – Samenzucht – Samengrosshandel”, Dehner’s chain of 110 stores in Germany and Austria is known as a top quality provider of flowers and plants in the garden centre sector. In addition to its core expertise in the garden sector, the company also stocks pet supplies and offers wholesale services for garden and pet products and agriculture. Its headquarters are located in Rain am Lech, Bavaria, Germany. The market leading company is currently run by the third generation of the Weber family. This continuity is also reflected in the corporate philosophy, which orientates its business concept to the current climate while maintaining the highest quality standards. The company is also very much aware of its responsibilities and is dedicated to high ecological standards. Dehner’s commitment has earned numerous honours and awards, including being named “Service Champion” in customer service in Germany’s largest service ranking in 2012.