If there was a buzz-phrase that resonated more than any other from the 3rd Annual Engagement & Experience Expo, presented by Loyalty 360 – The Loyalty Marketer’s Association, it was “customer intimacy.”
When brand executives delivered their respective stories during sessions at the conference, many discussed how they accumulated volumes of customer data, but needed a way to consolidate it in such a way so they could personalize communications.
Some brand executives believe that data and customer....