Forrester, the large marketing technology analysis organization, has released two of three of its Forrester Wave reports related to search marketing. The first, The Forrester Wave: Search Marketing Agencies, Q4 2012 rates seven of the largest full-service search marketing agencies. While the ranking results are interesting in themselves, some of the other insights offered in the report are also thought-provoking.
The report limited its coverage to large, full service (meaning agencies that offer both organic SEO and PPC) and agencies....