“Expectation Matching” Identified by Loyalty 360 as Key to Customer Retention, Driving Sustainable Growth

Voice-of-customer model, not daily deal discounts, helps marketers deliver brand experience that matches disparate customer expectations Cincinnati, OH.  (January 26, 2012)  “A brand’s customers have similar, yet distinct interests and expectations. Retaining these customers long-term is dependent upon a brand’s ability to understand them when you acquire them and to use a data-centric marketing strategy to drive brand engagement and create loyal brand advocates,” says Mark Johnson, CEO of Loyalty 360....