Mobile is such a massively popular buzzword right now in the loyalty marketing arena. And eBay hopes to enhance its mobile customer engagement.
During Wednesday’s fiscal fourth quarter conference call, eBay CEO Devin N. Wenig talked about his company’s pursuit of the mobile customer.
“Another key area of focus for us is mobile,” Wenig said, according to Seeking Alpha. “While reviews of the mobile experience we launched in September have significantly improved, it’s not yet delivering results on par with....