There is a glaring lack of collaboration between the sales and marketing teams of industry‐leading companies as they work to differentiate their solutions, according to recently released research from Corporate Visions, Inc., Incline Village, Nev.
According to the survey of 730 firms, one in three respondents said that their message creation process is non-‐collaborative, politically charged or nonexistent. Another third said that collaboration is there some of the time.
Companies said that they include field....