Check-ins are transforming the way restaurants, retailers and other businesses are able to deliver loyalty and marketing programs. Check-in loyalty programs eliminate the cost of expensive POS systems and also help businesses attract new customers. (To learn what a check-in is, read our previous post.) Let’s take a look at core differences:
Plastic Rewards Cards vs Mobile Phones
Most loyalty programs require the business to print thousands of plastic loyalty cards. This means the business must spend hundreds or even thousands of dollars in upfront cost to launch their loyalty program.
Check-in based loyalty programs utilize guests’ mobile phones as their loyalty cards, enabling guests to “check-in” anytime they’re at your venue. Because you are utilizing your patrons’ phones as their loyalty card, the startup cost to launch a loyalty program is dramatically reduced.
Check-in based loyalty programs are enabling businesses to provide rewards programs at 10% of the cost of traditional, POS-based loyalty programs. Not only are check-in loyalty programs less expensive and easier to operate, but they provide the added value of integrating with social networks like Foursquare and Facebook. This increases your business’s presence on these social networks and attracts new customers to your store.
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