Finding differences between men and women, and left-handers and right-handers can deepen customer engagement through ecommerce ergonomics, according to a study released last month by Paris-based Content Square.
Titled, “Ecommerce and Behavioural Differences,” the study of 4,000 French participants focused on browsing recordings on roughly 20 ecommerce sites.
Content Square used a methodology that analyzed the following indicators: number of sessions, number of clicks, display time, active time, inactive time, interaction rate ....