The story of the Saskatchewan Roughriders is a compelling one that any marketer who holds dear to customer-centric business models should hear.
Gregg Sauter, Vice President of Business Development and Marketing, Saskatchewan Roughriders Football Club, will tell the story of this professional football team in the Canadian Football League at the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association. The event will be held March 17-19, 2014, at the Hyatt Regency Grand Cypress in Orlando, Florida....