Cincinnati, OH. (January 5, 2011)—Business-to-business organizations realize that the majority of their new sales come from existing customers. Yet, with only half of those polled having a department whose primary focus is loyalty, the need to integrate customer retention into a company’s business strategy is apparent, according to “Customer Loyalty Techniques For Business-to-Business Marketing Programs,” a new white paper issued by Loyalty 360 – The Loyalty Marketer’s Association and SAS.
This must....