Bond Brand Loyalty (formerly Maritz Loyalty Marketing) released its comprehensive 2014 Loyalty Report, which includes five significant takeaways for loyalty marketers.
Here are the five key takeaways from the report:
· Loyalty programs are an extension of the brand experience–brand alignment is a design imperative. Brand alignment is a core loyalty design principle that refers to the precise relation of the program’s components with the attributes and personality embodied by the....