Bunchball’s gamification technology has sparked T-Mobile to launch a nationwide effort to motivate its customer care and retail store representatives to make T-Mobile's online social business community their go-to resource for answering customer questions.
As a result, T-Mobile is driving up customer satisfaction scores by engaging more than 30,000 frontline representatives so they can effectively respond to customers' queries, even as the devices they sell and support grow more complex. In the first six weeks after launching....