Trust in brands has risen among Britain’s grocery buyers to the highest levels in a year, according to the latest research from IGD ShopperTrack.
Despite consumer confidence remaining weak, it reports 35% of shoppers said that it was very important to them that the groceries they buy have been “made by a company that specialises in that product”.
Similarly, 33% say that it is important they are “made by a well-known company” and 32% said that it is very important that they have “grown up buying....