It’s no surprise that Southwest tied Delta for top airline in the 15th annual Brand Keys Customer Loyalty Engagement Index (CLEI).
Both airlines have conducted a plethora of customer-focus activities designed to delight and engage. Southwest went so far as to first post new “Bags Fly Free” commercials on its Facebook page in November in order to give its fans a sneak peek.
Southwest Airlines also is launching a new Rapid Rewards program, the carrier’s frequent flyer program, on March 1 which will allow members....