Despite investing heavily in mobile, only 26% of gaming companies are making collection of mobile phone number mandatory for customers and only 10% are using SMS for bets in-play.
Research conducted by mobile intelligence and SMS platform provider, Dynmark shows that despite 89% of gaming companies claiming to use SMS proactively to send welcome messages and encourage registration to deposit, only 10% are using it for time-critical promotions such as bets in-play.
The research, released to coincide with this week’s ICE Total....