NEW YORK, June 20, 2011 – BBDO Worldwide and Microsoft Advertising today unveiled findings from a global study presented at the 58th Cannes Lions International Festival of Creativity in Cannes, France. The goal of the study is to help marketers find “the next billion consumers” by exploring consumers’ emotional connections with television, PCs, and mobile devices.
BBDO and Microsoft Corp. worked with Ipsos, a global research company, utilizing projection techniques, picture interpretation....