Marketers are beginning to understand the importance of leveraging CRM to offer a meaningful customer experience. The problem, however, is that CRM is no longer enough to set a brand apart from the competition. Now it is merely the norm. To build brand loyalty and grow business today, it is imperative to deliver a customer experience that integrates a host of digital, mobile, and social technologies that seamlessly integrates into the lives of customers.
This concept was the focus of the 2015 Gartner Customer 360 Summit, which combined new....