Barclaycard recently announced it acquired U.K.-based The Logic Group, which includes the latter’s U.K. and Spanish businesses.
Company officials are excited about the deal because it lays the foundations for a global omni-channel, managed payments service and customer loyalty group that will build on the company’s heritage as one of the most highly regarded businesses in its field.
The Logic Group is a European payment and loyalty specialist business.
Nick Stacey, Director of Business and Market Operations at The Logic Group, participated in a compelling Q&A with Loyalty360 to discuss the acquisition.
What factors prompted this acquisition and how will this impact Barclaycard’s customer experience?
Payments has become a global business and tier one and tier two customers demand a greater reach from their suppliers. We at The Logic Group need continued investment in new technology and resources and the scale to gain from these investments. Barclaycard is a leading payments business and will give The Logic Group exactly what we need to grow. As a result of the acquisition, Barclaycard will be able to provide its clients with access to a wider suite of innovative products and services, including The Logic Group’s transaction processing capabilities from multiple sales channel such as in-store, online and on mobile–through a single platform.
What are the loyalty programs that The Logic Group can offer Barclaycard customers, and what makes them unique?
Barclaycard’s customers will gain the benefit of The Logic Group’s loyalty programmes and data insights solutions, which enable merchants to provide highly targeted services to its customers. The Logic Group’s Loyalty offer spans a range of services that support merchant interactions with its customers. These services help build customer loyalty and repeat purchase and help to develop a single and more holistic view of the customer across multiple channels. The loyalty services include a rich and highly flexible managed service platform for clients looking to deploy member based loyalty programmes including campaign design and planning, campaign execution, redemption, result analysis and insight. In addition, The Logic Group provides voucher/coupon based programmes for merchants looking to offer their customers a real-time loyalty experience at the Point of Sale.
Why will this acquisition benefit both sides?
As a result of the acquisition, Barclaycard’s global payments business (part of the banking group) will be able to provide its clients with access to a wider suite of innovative products and services, including The Logic Group’s transaction processing capabilities from multiple sales channels (store, online and mobile) – through a single platform. Barclaycard’s customers will also gain the benefit of The Logic Group’s loyalty programmes and data insights solutions, which enable merchants to provide highly targeted services to their customers.
Barclaycard will provide a broader merchant base of top tier global companies as well as small to medium size enterprises that will build on The Logic Group’s existing portfolio of top tier retailer, financial services and hospitality business clients. The company’s clients will continue to benefit from the choice of both pin entry device supplier and acquiring services. In addition, Barclaycard is committed to continuing investment to jointly develop new customer propositions which can be marketed to customers of both businesses.