Car rental company Avis is stepping up its social media efforts by adding a loyalty scheme for customers who check in to Avis depots using the Facebook Places and Foursquare geolocation technology.
Avis has started to work with Topguest, which is a service that rewards users when they check in to locations of partner organisations using Facebook Places or Foursquare. Users create a Topguest account and link it to their Facebook Places and Foursquare accounts. When they check in at Avis locations they then receive a discount voucher....