Car rental company Avis is stepping up its social media efforts by adding a loyalty scheme for customers who check in to Avis depots using the Facebook Places and Foursquare geolocation technology.

Avis has started to work with Topguest, which is a service that rewards users when they check in to locations of partner organisations using Facebook Places or Foursquare. Users create a Topguest account and link it to their Facebook Places and Foursquare accounts. When they check in at Avis locations they then receive a discount voucher code via the Topguest service.

“The benefit of using Topguest as a launch partner into this area is that we can use them to hit the two different systems - Facebook Places and Foursquare - rather than having to operate two separate geo check-in systems. So it helps me to simplify it [and] it takes away the some of the resource that I need to manage it,” Avis UK marketing and communications manager Darren Peacock told silicon.com

Avis has been using various social networking technologies for a number of years, starting with the wetryharder.co.uk blog, launched more than four years ago.

The blog is used as a place for customers and Avis staff to discuss issues - both good and bad - that have come up when people have rented vehicles.

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