Consumer understanding, loyalty, and insights are part of most industries today. Now there is great advancement coming to showroom floors in car dealerships. automotiveMastermind and TransUnion have announced a partnership to improve the customer experience at these businesses. The venture enables dealerships to pull real-time, credit-based information on customers. This data can be used to help customers browse the dealership showroom or to pinpoint customers who are bringing their cars in for service.
serviceMastermind, a program from automotiveMastermind that uses data collected by TransUnion, enables dealerships to know why customers have come to the showroom. With this information, dealers can begin new sales outreach campaigns. They can deliver the right offer to the right customer at the right time.
“The combined power of our partnership with TransUnion, and IHS Markit data, gives dealers greater visibility on who is servicing at their dealership, including contract, loyalty, and garage indicators, allowing them to market to service customers with the right message,” says Johannes Gnauck, Chief Executive Officer and Co-founder of Mastermind. “We want to provide dealers with the most compelling, market-relevant data possible to strengthen the customer experience and, ultimately, customer relationships.”
Brian Landau, Senior Vice President and Automotive Business Leader at TransUnion, adds “This solution will enable dealers to make smarter decisions and tailor their offers to the needs and preferences of their customers. Through the partnership, dealers will have the right tools to grow their prescreen functionality and build demand, while equipping their customers with a more seamless car shopping experience.”
serviceMastermind will be available to all eligible Mastermind dealer partners in the first quarter of 2019. The solution has been tested by a few key dealer partners who have seen strong results: initial tests show that 65 to 80 percent of customers are activated into the sales workflow, and 27 to 52 percent of those converted customers bought a vehicle through that dealer.