Amazon Prime’s customer loyalty program just celebrated its 10th anniversary and its customer engagement figures are staggering.
During Amazon’s fourth-quarter and full-year financial results conference call on Jan. 29, CEO Jeff Bezos said Amazon Prime membership soared 53% in 2014.
So what does that equate to in customer loyalty program membership numbers?
Well, Amazon doesn’t release Prime membership numbers, but Chicago-based analysis firm Consumer Intelligence Research Partners (CIRP) estimates that about 45% of....