In a highly competitive marketing environment, those that can make customer experiences easier, simpler, and more convenient stand a better chance of wining brand loyalty. This is true across every vertical, but it is especially true in the travel industry, which has consistently endured a negative reputation. This legacy has been mostly created by legions of frustrated customers facing intricate webs of inconvenience and complexity surrounding baggage concerns and more.
All Nippon Airways (ANA), Japan’s largest airline, is seeking....