Adobe this week launched its newest CRM Cloud product that takes data-driven marketing to new heights. Intelligent Location Marketing, its newest product, gives brands the capability to connect with their customers based on a user’s location relative to iBeacon, further enhancing the customer experience.
The new app allows users to engage with customers while they are shopping and then deliver email messages to them based on their past purchases - or visits to sports stadiums and other public venues, thus leveraging more visits and ultimately establishing brand loyalty. The app also gives users access to a dashboard where they can track data on one screen and real-time testing capabilities.
“With Intelligent Location Marketing we are delivering new, innovative ways for marketers to engage with customers and prospects across mobile screens,” Suresh Vittal, vice president of digital marketing at Adobe, said in a release. “The tight integration of our marketing Cloud solutions gives Adobe the unique advantage to enable consistent, cross-channel experiences that keep the individual customer in mind regardless of the device they are using.”
Major brands including CBS Interactive, Starwood Hotels & Resorts Worldwide, Ancestry.com, and NBC Universal use Adobe marketing programs to gauge and leverage 
customer engagement. Its Marketing Cloud earned the highest overall score in Forrester’s recent Marketing Cloud Wave report and is used by more than two-thirds of the world’s Fortune 50 companies.
The Intelligent Location Marketing is the sixth feature as part of Adobe’s Cloud solutions for marketers.
Adobe mobile capabilities include:
In-App Messages: Adobe gives brands and marketers the ability to create and measure “in-app” messages to connect with customers who use apps. Messages are established via user behaviors and lifecycle metrics or locations collected by iBeacon.
Mobile App Management: Via Adobe Experience Manager, this program makes testing of mobile apps easier. Brands can access a dashboard that allows them to update content and ensure it is relevant to their customers.
Mobile Campaign Management: Adobe’s Digital Content Editor allows marketers to create and customize and preview emails to see how they appear across all devices. They can also segment data for even more customization.
Adobe Social App: Brands can update and track social media activities through the Adobe Social App. It also gives users the capability to suspend posts during crisis situations and communicate exclusively with internal teams.
Mobile Search Advertising: The Adobe Media optimizer features the industry’s first automated Mobile Bid Adjustments to place search ads across mobile devices “for the lowest cost at maximum return.” Bids can be adjusted in milliseconds based on audience, location, and time of day.