Acorns Loyalty ProgramFor the 600,000 people that downloaded Acorns in the past year, the app has changed how they look at investing. By rounding up purchases to the nearest dollar, the program automatically invests the difference into a diversified portfolio of index funds.

The company’s newest innovation, Found Money, takes this functionality and brings it into the loyalty marketing space. Starting in early 2016, Found Money will allow brands to adjust their loyalty programs from a “cash back” philosophy to “cash forward.”

The program will give brands the ability to, for example, reward customers with a $1 investment into their Acorns account for every $20 spent.

“Acorns was founded on the idea of making it easy for people to regularly invest their own money by automating the process through roundups on everyday purchases," said Noah Kerner, Board director and Chief Strategy Officer for Acorns.  “With Found Money, we’re taking that one step further – enabling customers to even more quickly grow their accounts simply by transacting with brands they love.”

The app has been a hit thus far, particularly with millennials who may not have otherwise been investing for the future; 70% of Acorns customers fall into the 18-34 age demographic.Acorns Loyalty Program

In addition to benefiting these users with smart and secure investments, Found Money affords brands the chance to offer a unique twist on their loyalty programs. For organizations looking for an edge in engaging the coveted millennial demographic, Found Money may be the answer.

“Millennials are savvy consumers who are passionate advocates for the brands that truly understand and address their priorities,” said Tom Arrix, Chief Revenue and Partnership Officer for Acorns. “Acorns is a great example of that and sees an enormous opportunity for brands around cash-forward loyalty, which can transform the relationships between brands and their consumers.”

Acorns was founded on the idea that investment should not be viewed as something just for the wealthy. By opening the door to investment through many instances of minuscule contributions, the app revolutionized personal finance for young people. Now with Found Money, the company is hoping to open another door: The ability to build customer loyalty while continuing to encourage long-term financial savings.

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